The Enugu State University of Science and Technology (ESUT) holiday that lasted for two months between early August and middle October, 2024 exposed me to the two intricate sides of life

After my last paper on August 8, I decided to stay in school for extra one week to arrange myself for my holiday and also prepare for my trip to Lagos through road. The road networks, are wonderful, no doubt. No portholes, no police and security checkpoints almost in every pole, you know!

The holiday didn’t really last for me because after one week of relaxation in my father’s house, I resumed work with Karanty Home Sheild company as a marketer and we had a new product which we wanted to bring to the market.

As a marketer, I started awareness campaign for the product which is a water purifier another type of water dispenser.

The Purifier reminded me of the ESUT’s 38th Inuagural lecture delivered by Prof Umezurike Hughes Okafor at the ESUCOM on 29 August, which I followed online courtesy of ESUT Monitor Newspaper. The topic was on purifying the purifier, the kidney.

This is a story for another day, anyway.

My target audience were office owners and residents, the product was a household or office utility.

I started work with my team visiting estates management, offices and even residents because we also repair and install home appliances.

My first deal was with the management of Atlantic View Estate at Alpha Beach road, Lagos. I met with the estate manager and introduced the products to him, he was interested in buying and also gave me opportunity to come with my team to meet the residents on their meeting day and that opportunity gave us a lifeline.

I must say, that marketing job is not easy but it is something one needs to experience in life, it exposes you to the diversity of human nature.

Due to the nature of my job, I didn’t have time for recreation. There was no rest. No thanks to the hard skin I have developed in ESUT. In ESUT, you are not only built academically, you are toughened mentally and in character to face your future… Initially, with all the hard experience in ESUT, I had thought that the lecturers are just being unnecessarily mean, but I was wrong.

The nature of the work made me to long to come back to school but the exposure also encouraged me to pray that the new date of resumption should be extended. So, my joy when the new resumption date was extended from 7 to 14 October was boundless. In my selfishness, I still prayed for another extension but it appeared God was not happy with me for the additional request.

At my new office, I visited companies/organisations and my encounters with prospective clients made me bold and expressive. It made me do more research on the products and also on my target audience.

I was able to learn follow-up and management skills. Everyday I was out on the road of Lekki to Sangotedo, Lagos State on business trip meeting with clients and closing deals.

In the course of my activities, I came to realize that my discipline, Mass Communication has really taught me a lot without my knowing. My work was easier for me because most of the things I experienced were what I was taught in class – from how an organisation operates how to use my communication skill to convince my clients, a lot.

Certainly, it was never rosy. I met people that were rude, in some instances I was rejected. Not just rejected but rejection with insults. Unfortunately for them, I refused to be intimidated because I knew that their anger was against harsh economy and not on my products nor myself. Where I got this instinct, I could not explain but I was persistent.

I was able to manage the situation and even made them patronize us. Often times, the rudeness would be neck-choking and when I reach house, I would be wondering, deep into the night, how I was able to handle them. When I recollect about the difficult encounters and my ability to handle them, I would rush to the mirror and hive myself a hi-five for a job well done. Wondering how “small Amarachi” could stand before CEOs and convince them, in their moment of anger, to buy our products!

My experiences further made me to appreciate my lecturers for their efforts especially on Advertising and Marketing related courses, they were indeed helpful. Often times, I didn’t pay rapt attention to these course. But my exposure during this long-short vacation, has changed my mindset.

Stepping into my final year in Mass Communication Department would be refreshing and Marketing and Advertising related courses should better be ready for me.

The two- month long vacation, was sadly short for me because they didn’t just give me an opportunity, but a life experience. I was able to work under pressure, I tasked and gave myself targets and I met them. I was able to manage stress effectively, the feeling cannot be forgotten. I found my field of interest and I’m sure I can do well in Marketing or Advertising Agency.

There’s a proverb that says “you can forget what you saw but you can’t forget what you felt”. That is what happened to me this holiday, I can’t forget the feeling of Boldness, expression, accountability, satisfaction, conviction, rejection and the feeling of being Important.

The post My ESUT Long Vacation: An Experience Of Rejection And Fulfilment appeared first on ESUT Monitor.

By Sebastine Okafor

Professor Obiageli Okafor of the Department of Mass Communication, Enugu State University of Science and Technology (ESUT), has been appointed as the Director of the Joint Universities Preliminary Examinations Board (JUPEB) Programme.

Prof. Okafor, a renowned expert in Public Relations Practice, brings a wealth of experience and academic leadership to this vital position, where she will be responsible for overseeing the program aimed at preparing students for university education.

Her appointment comes as a recognition of her years of dedicated service in the field of education, particularly in public relations and communications. With a strong commitment to academic excellence, Prof. Okafor is expected to elevate the standards of the JUPEB programme and enhance its impact on students seeking to gain admission into tertiary institutions across the country. Her leadership in the role is seen as a significant step towards ensuring quality education and preparation for the future generation of students.

Prof. Obiageli Okafor, who hails from Achị in Oji River, is married to Chief Hyacinth A. Okafor of Ugwuakulu Etiti Obeleagu Umana in Ezeagu Local Government Area of Enugu State, a retired Deputy Registrar in the same institution.

As the newly appointed Director, she is set to collaborate with various universities and educational bodies to further the objectives of JUPEB. Her contributions to the academic community have been lauded over the years, and this new role will allow her to continue her work in shaping the educational landscape in Nigeria.

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The National Association of Academic Technologists, NAAT, Enugu State University of Science and Technology, ESUT Branch has appointed ESUT Monitor Newspaper Staff Adviser, Mr Amaechi Agbo Chairman of the Association’s Electoral Committee, ELECO.

The three-man NAAT-ESUT Electoral Committee was inaugurated during an emergency congress held on Thursday, September 5, 2024 at ESUT main Campus, Agbani.

The three members of the committee are, Comrade Amaechi Agbo, Mass Communication Department, Chairman; Comrade Chioma Okwueze, Secretary and Dr Promise Onyebuenyi of Department of Educational Foundations, member.

Inaugurating the committee, the outgone chairman of the NAAT-ESUT branch, Comrade Anthonia Onyia charged the members to be transparent and uphold the electoral guidelines. She noted that the three members were selected based on competence to pilot the electoral process

In his acceptance speech on behalf of the committee, Com. Agbo thanked the congress for the confidence reposed in them and pledged that the election will be free, fair, transparent and in accordance with the electoral laws of the association.

He also made a passionate appeal for all members to support the committee to achieve its noble responsibility.

“Today, we have been bestowed with a sacred responsibility to design the future of our great association. This is a task we are ready to accomplish by ensuring that losers lose farily and winners win transparently.

“However, the duty of conducting this election is not solely that of the ELECO. It is the responsibility of every member of our noble association to put hands on the desk to chart a new path for NAAT-ESUT. We have a serious challenge of conducting our branch election within six days, but with your unalloyed support, we will succeed,” he said.

The 2024 NAAT-ESUT Election is slated to hold on Thursday, September 12. The date was announced by the National Executive Council, NEC via a letter to the branch dated September 3, 2024.

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The Association of Mass Communication Students (ASMACS) in Enugu State University of Science and Technology (ESUT) has presented certificates to the outgoing students of the institution.

The event which took place on the 27th of August, 2024, prior to the BSc project defense of the students, was held at ESUT Mass Communication Complex, Agbani. With the aim to appreciate the students for their outstanding performances, especially the outgoing executives of the association.

In his address, the Head of the Department, Dr. Chidiebere Ezinwa, thanked the outgoing students for choosing the department and commended their steadfastness in completing their studies, despite some students dropping out for various reasons.

He stated that the department has done its best in providing all the necessary training required for their success in the labor market, adding that the ball is now in their court to shoot into the net.

Dr. Ezinwa, who is also a legal luminary, urged the students to be law-abiding and to avoid getting involved in any kind of crime, as it could lead them into trouble and frustrate the better future ordained for them by God.

According to him, “I wish to congratulate all of you for making it to this day. Choosing Mass Communication in the first place is something that should be applauded because the university has other departments. Now that you are about to finish, it is also important that you abide by all the professional ethics of the profession and show quacks that you are trained journalists. We in the department have done our best, and it is now left for you to make us proud. Please, always be law-abiding and avoid running into trouble by engaging in crimes that are inimical to the growth of society. There is a need for you to take life easy as things will always fall into place.”

In her address, the staff adviser of the department, Mrs. Ijeoma Ikwueze, thanked God for His mercy, especially on the outgoing students, whom she is convinced will make the department proud.

She stated that Mass Communication is a course that provides sustenance for those who take the time to read and put into practice all they have been taught.

Mrs. Ijeoma also prayed for the students, urging them to be honest in all their endeavors and to seek God’s guidance when confused.

She also assured them that the department is open to assist academically and morally whenever called upon, as it has always done.

Presenting the certificates to the outgoing executives of the association in ESUT’s Mass Communication Department, the current president of the association, Comrade Chinonso Ogbu, appreciated his predecessors for their commitment to the progress of the association and the welfare of the students.

He stated that his leadership aspires to take the organization to a higher level that will benefit both the students and the institution.

Some of the outgoing students who spoke with newsmen expressed their happiness, especially for being the first to receive such an honor from ASMACS.

They extolled the Head of the Department, Dr. Chidiebere Ezinwa, for his outstanding contributions to the growth of the department, which they said have positively impacted them in different ways.

They also thanked the management of ESUT for accepting them when they applied to study at the institution and assured that they would do their best to be the best in society.

The event also had some staff of the department present, such as the Exam Officer, Mr. Joel Asogwa, the Undergraduate Project Coordinator, Mr. Sebastine Okafor, and ESUT Monitor Staff Adviser, Mr. Amaechi Agbo, among others.

The presentation of certificates serves as a motivation for students to strive for excellence and actively participate in departmental activities. The department looks forward to seeing the positive impact of this initiative on its students.

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Determined to creating awareness about journalism practice in Nigeria, Ikenga Media and Cultural Awareness Initiative on Friday held a one-day mentoring workshop for students of Mass Communication Department, ESUT.

with the theme: “Building a Satisfying Career in Journalism” the workshop featured practical exercises, question and answer sessions as well as news writing segments.

Making her presentation on the sub-topic, “Journalism at a Glance”, Miss Chiamaka Okafor, a journalist and Executive Director Media and Information Literary and Intercultural Dialogue Foundation, took the students on the rudiments of news gathering, writing and reporting.  

Ms Okafor emphasised on the need for the students to be amenable to the several opportunities that abound for them in the journalism profession stressing that journalism practice is a noble profession everyone should aspire to join.

On his part, Mr Chinagorom Ugwu of Premium Times dispelled rumours that journalism doesn’t pay. He noted that just as it is obtainable in other professions where lazy ones abound, he added that hardwork is the driving force in earning a good living in journalism.  

Speaking on “Ethical Issues in Journalism” he emphasised the need for the upcoming journalists to imbibe the ethics of the profession and operate within the shores. He listed ethical conducts a journalist should uphold.

“Accuracy and factual reporting are ethical. When faced with speed and accordance in news reportage, accuracy should take prominence. Another ethical rule is none disclosure of source’s identity. A rape survivor’s name should not be disclosed so as not to permanent etch her name on the report. Don’t mention names of rape victims or a minor.

“Do not accept ‘brown envelope’ in your reportage. When you collect a brown envelope, you have sold your conscience, objectivity is compromised,” he said.   

The one-day mentoring workshop had over 100 students in attendance as well as lecturers including the head of the department, Dr Chidiebere Ezinwa who gave vote of thanks after the programme.

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In the ever-evolving landscape of communication, the field of Mass Communication stands as a beacon of opportunity, offering several pathways for today’s students to explore and excel. As we are in the digital age, the demand for skilled communicators continues to rise by the day, presenting an array of exciting prospects across various industries. For the aspiring Mass Communication students of Enugu State University of Science and Technology (ESUT), the journey ahead is ripe with promise and potential.

Here are just a few of the myriad opportunities awaiting those who embark on a journey in Mass Communication:

Journalism and Reporting
The cornerstone of Mass Communication, journalism remains as vital as ever in shaping public discourse and holding power to account. With a keen eye for truth and a passion for storytelling, aspiring journalists (Mass Communication students) have the chance to make a tangible impact on society and the country at large. Whether reporting on local issues or covering global events, the field of journalism offers a platform to amplify voices and drive change.

Advertising and Public Relations

In an age of information overload, effective communication is key. From creating captivating advert campaigns to shaping brand narratives, the fields of advertising and public relations offer dynamic opportunities for strategic thinkers and creative minds alike.
Whether working with global corporations or grassroots organisations, the ability to craft compelling messages is in high demand and Mass Communication students are prepared adequately to carry out these tasks when they leave the four corners of the university.

Broadcasting Production and Management

From television to radio to podcasting, the world of broadcasting continues to evolve, presenting endless possibilities for storytellers and content creators. With advancements in technology, students have the chance to explore diverse mediums and formats, from traditional broadcast channels to immersive virtual experiences. Whether behind the camera or in front of the mic, the world of broadcasting offers a platform to inform, entertain, and inspire. Additionally, behind every successful media endeavour lies a team of savvy managers and strategists who help oversee editorial operations to develop audience engagement strategies.

Digital Media Revolution

In today’s interconnected world, digital media reigns supreme. From social media management to content creation, there is an insatiable demand for individuals who can navigate the digital landscape with finesse. Whether crafting compelling narratives or harnessing the power of visual storytelling, digital media offers boundless opportunities for creativity and innovation.

Copywriting and SEO

Mass Communication students are a sought-after workforce in copywriting and Search Engine Optimization (SEO). Several organisations are seeking more customers daily to increase sales. Copywriting and SEO help organisations increase their visibility online, generate leads to get more target customers and convert them to returning customers. Currently, as a part of the requirements for the position of copywriting and SEO in several organisations, Mass Communication students, journalists, and individuals in the related discipline are required to apply for the job.

As students of Mass Communication in ESUT, you stand at the threshold of a vibrant and dynamic field, brimming with opportunities for growth and exploration. Whether your passion lies in storytelling, analysis, or strategic communication, the field of Mass Communication is full of opportunities and there are several roles you can take up in different organisations.

So, as you embark on your academic journey, remember to seize every opportunity to learn, upskill, and innovate. Whether through internships, workshops, or extracurricular activities, working for ESUT monitor as a reporter, news writer or other roles will help you garner experience on the go. The road to success is paved with dedication and as you focus on your studies a bright future awaits each of you as you embark on this exciting adventure in Mass Communication.

Onoh Eberechukwu Nnaemeka is a graduate of Mass Communication in Enugu State University of Science and Technology (ESUT) who has worked for some Nigerian and foreign organisations as a Senior SEO Specialist/Copywriter.

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The Benue State University (BSU) Makurdi has unbundled its Department of Mass Communication into six new programmes and established a new Faculty of Communication and Media Studies to enhance specialisation and professionalism.

Leadership reports that the new faculty has Prof (Rev Fr) Vitalis Torwel as dean while the programmes include Broadcasting with Prof Michael Kombol as head of department, Development Communication with Prof Andrew Ijwo as HOD and Public Relations with Dr Tyotom Keghku as acting HOD.

Others are Advertising with Dr Maria Onyilo as acting HOD, Strategic Communication with Dr Caleb Chile as acting HOD and Journalism/ Media Studies with Dr Kevin Alom as the acting HOD.

The programme had been run as a department since the varsity was established in 1992.

Nigeria’s universities regulatory body, the National Universities Commission (NUC) had directed the unbundling of Mass Communication departments beginning from 2021.

Credit: Leadership Newspaper

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