By Sebastine Okafor

Professor Obiageli Okafor of the Department of Mass Communication, Enugu State University of Science and Technology (ESUT), has been appointed as the Director of the Joint Universities Preliminary Examinations Board (JUPEB) Programme.

Prof. Okafor, a renowned expert in Public Relations Practice, brings a wealth of experience and academic leadership to this vital position, where she will be responsible for overseeing the program aimed at preparing students for university education.

Her appointment comes as a recognition of her years of dedicated service in the field of education, particularly in public relations and communications. With a strong commitment to academic excellence, Prof. Okafor is expected to elevate the standards of the JUPEB programme and enhance its impact on students seeking to gain admission into tertiary institutions across the country. Her leadership in the role is seen as a significant step towards ensuring quality education and preparation for the future generation of students.

Prof. Obiageli Okafor, who hails from Achị in Oji River, is married to Chief Hyacinth A. Okafor of Ugwuakulu Etiti Obeleagu Umana in Ezeagu Local Government Area of Enugu State, a retired Deputy Registrar in the same institution.

As the newly appointed Director, she is set to collaborate with various universities and educational bodies to further the objectives of JUPEB. Her contributions to the academic community have been lauded over the years, and this new role will allow her to continue her work in shaping the educational landscape in Nigeria.

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Professor Sunny Emmanuel Udeze will on September 12, 2024 deliver the Enugu State University of Science and Technology, ESUT’s 39th Inaugural Lecture.

With the theme “Deconstructing Stereotypes Reconstructing the Image of Africa in Global Media: Public Relations Nexus” will hold at the Prof Julius Onah Auditorium ESUT Campus, Agbani, Nkanu West Local Council. Commencing from 10am

The Inaugural Lecture, the 7th by ESUT this year, is expected to gather the academia within and outside the university to crystalize ideals on Africa’s image and chart a direction for her global rebirth.

A professor of Mass Communication, the Inaugural Lecturer, Prof Sunny Udeze, has special interests in Public Relations, Advertising, International Communication
and Media Law and Ethics which he has taught over decades

He is a member of various professional bodies including , Fellow, African Council for Communication Education (FACCE); Member, Commonwealth Association for Education in Journalism and Communication (CAEJAC); a Registered Practitioner of Advertising (rpa); Member of Nigerian Institute of Public Relations (MNIPR) as well as a member, Nigeria Union of Journalists (NUJ).

Currently the Director, General Studies, ESUT and former Dean, School Postgraduate Studies, ESUT, Prof Udeze is poised to take the university community, scholars and researchers around the world in a voyage of academic transition.

The 39th Inaugural Lecture will be the 7th this year organised by ESUT. The Vice-Chancellor, Prof Aloysius-Michaels Okolie has made it a norm that professor should conduct their inaugural lectures to remain relevant in their academic echelon.

Professor Sunny Udeze’s lecture is coming 14 days after the 38th Inaugural Lecture on August 29 with Professor Umezurike Hughes Okafor as guest lecturer.

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In the ever-evolving landscape of communication, the field of Mass Communication stands as a beacon of opportunity, offering several pathways for today’s students to explore and excel. As we are in the digital age, the demand for skilled communicators continues to rise by the day, presenting an array of exciting prospects across various industries. For the aspiring Mass Communication students of Enugu State University of Science and Technology (ESUT), the journey ahead is ripe with promise and potential.

Here are just a few of the myriad opportunities awaiting those who embark on a journey in Mass Communication:

Journalism and Reporting
The cornerstone of Mass Communication, journalism remains as vital as ever in shaping public discourse and holding power to account. With a keen eye for truth and a passion for storytelling, aspiring journalists (Mass Communication students) have the chance to make a tangible impact on society and the country at large. Whether reporting on local issues or covering global events, the field of journalism offers a platform to amplify voices and drive change.

Advertising and Public Relations

In an age of information overload, effective communication is key. From creating captivating advert campaigns to shaping brand narratives, the fields of advertising and public relations offer dynamic opportunities for strategic thinkers and creative minds alike.
Whether working with global corporations or grassroots organisations, the ability to craft compelling messages is in high demand and Mass Communication students are prepared adequately to carry out these tasks when they leave the four corners of the university.

Broadcasting Production and Management

From television to radio to podcasting, the world of broadcasting continues to evolve, presenting endless possibilities for storytellers and content creators. With advancements in technology, students have the chance to explore diverse mediums and formats, from traditional broadcast channels to immersive virtual experiences. Whether behind the camera or in front of the mic, the world of broadcasting offers a platform to inform, entertain, and inspire. Additionally, behind every successful media endeavour lies a team of savvy managers and strategists who help oversee editorial operations to develop audience engagement strategies.

Digital Media Revolution

In today’s interconnected world, digital media reigns supreme. From social media management to content creation, there is an insatiable demand for individuals who can navigate the digital landscape with finesse. Whether crafting compelling narratives or harnessing the power of visual storytelling, digital media offers boundless opportunities for creativity and innovation.

Copywriting and SEO

Mass Communication students are a sought-after workforce in copywriting and Search Engine Optimization (SEO). Several organisations are seeking more customers daily to increase sales. Copywriting and SEO help organisations increase their visibility online, generate leads to get more target customers and convert them to returning customers. Currently, as a part of the requirements for the position of copywriting and SEO in several organisations, Mass Communication students, journalists, and individuals in the related discipline are required to apply for the job.

As students of Mass Communication in ESUT, you stand at the threshold of a vibrant and dynamic field, brimming with opportunities for growth and exploration. Whether your passion lies in storytelling, analysis, or strategic communication, the field of Mass Communication is full of opportunities and there are several roles you can take up in different organisations.

So, as you embark on your academic journey, remember to seize every opportunity to learn, upskill, and innovate. Whether through internships, workshops, or extracurricular activities, working for ESUT monitor as a reporter, news writer or other roles will help you garner experience on the go. The road to success is paved with dedication and as you focus on your studies a bright future awaits each of you as you embark on this exciting adventure in Mass Communication.

Onoh Eberechukwu Nnaemeka is a graduate of Mass Communication in Enugu State University of Science and Technology (ESUT) who has worked for some Nigerian and foreign organisations as a Senior SEO Specialist/Copywriter.

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